Director. Designer. STORYTELLER.
I was born in Bronx, New York, but I've spent most of my life in Los Angeles. Studied design at Art Center in Pasadena, California, and received my BFA in Graphic Design. I have eight years of experience in marketing and advertising. I started off as a designer, then moved on to creative lead, and now focusing in art direction. I've worked with a wide range of clients: Disney, Krusteaz, Juicy Juice, Microsoft, Universal Music Group, and Toyota to name a few.
I enjoy exploring big ideas that go far beyond the client's need. I approach every project with the main goal of creating something that will be innovative and rememberable, whether it's in the print or digital space. Making the complex clear and easy to use is what I strive for.