Client: Meredith Xcelerated Marketing
Role: Art Director, Designer
I worked directly with the writer to develop the overall look and feel, which included; packaging, infographics, and countless illustrations. The playbook became the agency's first official published book. A guide meant to showcase MXM's process on creating engaging content for any market.
The objective of the project was to show a deep insight into the consumer's journey with a deep emphasis in the different channels, devices, and platforms they use to make decisions. The guide was geared towards digital entrepreneurs. The project was constructed in 8 months and because of the amount of content that was covered it became one of the most challenging projects I've taken on to date.
