Brand Design
Brand Design
Digital Experiences
Digital Experiences
Graphic Design
Graphic Design
I don't just design how things look — I design brand systems that scale, not just look good.
Designing meaningful brands, digital experiences, and visual systems that connect ideas with lasting impact
Art Director
Art Director
Art Director
+ Designer
+ Designer
+ Designer
02
( About )
© 2026
For nearly two decades, I've turned ideas into systems that actually work — not just identities, but the experiences and product decisions built around them. Pretty gets attention. Usable earns trust — I design for both.
Born in the Bronx and raised in Los Angeles, creativity has always been part of who I am. I later studied at ArtCenter College of Design, where I developed a deep appreciation for typography, visual storytelling, and problem-solving — skills that still shape how I approach every project today.
Whether I'm designing a digital product, building a brand system, or mentoring the next generation of creatives, I care about the same thing: does this actually work for the person using it, not just look good in a portfolio.
03
( Selected Work )
© 2026
04
( Services )
© 2026
Visual stories, built with purpose — brand and digital experiences that connect and last.
01
Art Direction
I build a brand’s visual voice from the ground up, directing every asset with intention. Across national campaigns and product launches, my approach ensures the core idea stays consistent through photography, motion, and tone.
01
Art Direction
I build a brand’s visual voice from the ground up, directing every asset with intention. Across national campaigns and product launches, my approach ensures the core idea stays consistent through photography, motion, and tone.
01
Art Direction
I build a brand’s visual voice from the ground up, directing every asset with intention. Across national campaigns and product launches, my approach ensures the core idea stays consistent through photography, motion, and tone.
02
Brand Identity
Beyond creating logos, I develop complete brand systems that shape how a company looks, sounds, and connects with its audience. Each identity is built to be flexible enough to grow and distinct enough to leave a lasting impression.
02
Brand Identity
Beyond creating logos, I develop complete brand systems that shape how a company looks, sounds, and connects with its audience. Each identity is built to be flexible enough to grow and distinct enough to leave a lasting impression.
02
Brand Identity
Beyond creating logos, I develop complete brand systems that shape how a company looks, sounds, and connects with its audience. Each identity is built to be flexible enough to grow and distinct enough to leave a lasting impression.
03
Campaign & Content Strategy
Leading integrated campaigns from concept to execution, I bring strategy and craft together across email, social, and landing pages. Strong ideas need thoughtful design, and successful design starts with a clear purpose.
03
Campaign & Content Strategy
Leading integrated campaigns from concept to execution, I bring strategy and craft together across email, social, and landing pages. Strong ideas need thoughtful design, and successful design starts with a clear purpose.
03
Campaign & Content Strategy
Leading integrated campaigns from concept to execution, I bring strategy and craft together across email, social, and landing pages. Strong ideas need thoughtful design, and successful design starts with a clear purpose.
04
UX & Digital Product Design
Designing digital experiences where aesthetics and usability work together is where I thrive. From AR interactions to app redesigns, I create solutions that balance visual clarity with user needs, always starting with the experience.
04
UX & Digital Product Design
Designing digital experiences where aesthetics and usability work together is where I thrive. From AR interactions to app redesigns, I create solutions that balance visual clarity with user needs, always starting with the experience.
06
( Testimonials )
© 2026
“Insightful with a keen eye for design, Diana was the best mentor. Her feedback was always so useful. She definitely has a lot of experience and I felt her mentoring was an integral and best part of Design101. She also sends me a lot of links and answers all my questions thoroughly. She wants her students to do the best.”
Jamie Sun
Designlab, Design 101
“Insightful with a keen eye for design, Diana was the best mentor. Her feedback was always so useful. She definitely has a lot of experience and I felt her mentoring was an integral and best part of Design101. She also sends me a lot of links and answers all my questions thoroughly. She wants her students to do the best.”
Jamie Sun
Designlab, Design 101
“Insightful with a keen eye for design, Diana was the best mentor. Her feedback was always so useful. She definitely has a lot of experience and I felt her mentoring was an integral and best part of Design101. She also sends me a lot of links and answers all my questions thoroughly. She wants her students to do the best.”
Jamie Sun
Designlab, Design 101
07
( Stats & Facts )
© 2026
Years Designing
A career built around branding, graphic design, digital experiences, and creative problem-solving for global brands and businesses.
Years Designing
A career built around branding, graphic design, digital experiences, and creative problem-solving for global brands and businesses.
Years Designing
A career built around branding, graphic design, digital experiences, and creative problem-solving for global brands and businesses.
Brands & Clients
Collaborated with recognizable names including NBA, Toyota, Honda, Nescafé, Dell, Samsung Galaxy, Microsoft Xbox Game Pass, and more.
Brands & Clients
Collaborated with recognizable names including NBA, Toyota, Honda, Nescafé, Dell, Samsung Galaxy, Microsoft Xbox Game Pass, and more.
Brands & Clients
Collaborated with recognizable names including NBA, Toyota, Honda, Nescafé, Dell, Samsung Galaxy, Microsoft Xbox Game Pass, and more.
Designers Mentored
Guided aspiring creatives through Designlab, helping students build stronger foundations in design thinking and visual communication.
Designers Mentored
Guided aspiring creatives through Designlab, helping students build stronger foundations in design thinking and visual communication.
Designers Mentored
Guided aspiring creatives through Designlab, helping students build stronger foundations in design thinking and visual communication.
Projects Completed
Created a wide range of work spanning brand identity, marketing campaigns, websites, editorial design, packaging, and UX experiences.
Projects Completed
Created a wide range of work spanning brand identity, marketing campaigns, websites, editorial design, packaging, and UX experiences.
Projects Completed
Created a wide range of work spanning brand identity, marketing campaigns, websites, editorial design, packaging, and UX experiences.
Design with intention. Built to last.
Design with intention. Built to last.
Design with intention. Built to last.
Made by Diana Martinez ®
© 2026 All rights reserved.
Made by Diana Martinez ®
© 2026 All rights reserved.
Made by Diana Martinez ®
© 2026 All rights reserved.