NBA INPLAY APP
SERVICES
UX Designer
Interaction Designer
Product Designer
YEAR
2018
INFO
Designed a new AR experience for the NBA InPlay App during the NBA Playoffs. Collaborated with product and development leads to define the user experience and visualize how fans would interact with the new feature.
PROBLEM
The team needed a clear way to communicate the AR feature experience, including user interactions, screen transitions, and the overall flow before development began.
SOLUTION
Created a UX user flow mapping the AR interactions across screens, along with scenario mockups and interface designs to demonstrate the feature experience and support product development.
