SINGANI 63
SERVICES
ART DIRECTION
CONCEPT DEVELOPMENT
STORYBOARDING
YEAR
2020
INFO
In 2020, I collaborated with Stadiumred in New York to create storyboard concepts for Singani 63, a premium Bolivian spirits brand founded by filmmaker Steven Soderbergh. The project supported the development of branded video content and marketing campaigns.
PROBLEM
The creative team needed clear visual storyboards to communicate narrative flow, scene composition, and key messaging before production. The concepts had to align with the brand's premium identity while giving stakeholders a shared vision of the final videos.
SOLUTION
I designed two campaign storyboard concepts that helped visualize the creative direction for production. The first, "Make Room for Singani 63," featured a stylish, 1960s-inspired aesthetic reminiscent of Catch Me If You Can, celebrating the idea of making room for more friends, more stories, and more life. The second, "Welcome to the Age of Singani 63," followed a group of young adults embracing adventure in the desert, capturing the brand's energetic, social lifestyle through cinematic visual storytelling.
