CAMERA IQ
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
YEAR
2018
INFO
In 2018, I was commissioned to create the brand identity for Camera IQ, an emerging technology company specializing in augmented reality experiences. As the world's first Camera Experience Manager, the company empowers brands to create immersive, interactive experiences through AR and camera technology.
PROBLEM
As a new company entering a rapidly evolving market, Camera IQ needed a cohesive visual identity that reflected its innovative technology and positioned the brand as modern, intelligent, and forward-thinking. The identity also needed to translate consistently across digital platforms and marketing materials.
SOLUTION
I developed the company's visual identity, establishing a clean, modern brand system that reflected its focus on captivating experiences. My responsibilities included logo design, brand guidelines, web and mobile design, photography direction, and creating the overall look and feel of the brand across multiple touchpoints.
