NESCAFE SOCIAL
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
YEAR
2014
INFO
In 2014, Nescafé tasked our team with creating a new brand campaign to strengthen its connection with consumers. As Art Director and Designer, I developed the campaign’s visual direction, exploring ways to bring the story behind the coffee to life.
PROBLEM
Nescafé needed a refreshed brand presence that could communicate the quality, heritage, and experience behind its product while creating stronger awareness and engagement with consumers.
SOLUTION
I developed multiple creative directions through mood boards, visual concepts, and digital experiences that reimagined Nescafé’s look and feel. The final approach focused on creating a more engaging brand story across campaign touchpoints and website concepts.
